In the business of lingerie and intimate clothing, Rihanna’s Savage X Fenty brand has opened the door to diversity and acceptance. To mark the fourth anniversary of the company, a new collection called “Nothin’ But Net” is being released.
Rihanna’s lingerie line, Savage X Fenty, just came out with a Pride collection in honour of Pride Month in 2022. The collection comes in sizes XS to 3XL and costs between $16.95 and $99.95. It came out on June 7, 2022, and you can buy it on the official e-commerce site for the label.
The Spring/Summer 2022 collection includes a short-sleeved button-up bowling shirt and matching underwear with a branded waistband, as well as comfortable and laid-back styles made of sheer fishnet fabrics.
The SXF motto, “Something for every mood, every vibe, and everyBODY,” says that the brand is for all body types. Also coming out in new colours is the “Romance in Bloom” collection, which has lace and the brand’s signature “Savage Not Sorry” styles.
Men’s basic needs, like sleepwear and underwear, come in different colours, like lime green and black.
Since its debut in 2018, Savage X Fenty has come out with two Pride collections. The first one came out last year. This year, there are four ranges to choose from: Show Your Colors, Forever Savage, Tagged by Savage, and Carnival Mesh. These are called “U Cute,” “On the Reg,” “Damn,” and “Black Window” by four Savage X Personas.
The Pride Month 2022 campaign features celebrities like Honey Balenciaga, Plastique Tiara, Armiel Chandler, Lilli Johnson, Shaheem Anderson, and Xoai Phan.
On the Savage X Fenty website, which talks about the collection, it says,
“This campaign is for everyone. It’s a celebration of how lively and different the LGBTQIA+ community is. Savage x Fenty is all about being yourself and being stylish about it, and the Pride collection shows that to its fullest.
There will be a physical release for people in L.A.: Rihanna’s lingerie label will put up a Pride truck in L.A. from June 11 to June 12, 2022. The site says this about the start of the truck service:
“Stop by our Savage x Pride truck in L.A. and choose from a menu of bold styles that have been renamed after famous sweets.”
The label will also give $100,000 to Rihanna’s Clara Lionel Foundation (CLF). This money will go to the For The Gworls group, which she started in 2021 to help black trans people.
Foundation Savage X Fenty
Rihanna and TechStyles Fashion Group, which made Kate Hudson’s Fabletics, worked together in 2018 to launch Savage x Fenty online. Rihanna’s celebrity status and the way the lingerie business tried to include everyone helped the brand grow quickly.
With more than $300 million in funding from investors, Savage broke away from TechStyle in 2019 to become a separate company. It is still growing and expanding into other categories, such as men’s.
In January, the digital company opened its first real store in Las Vegas. Since then, more than six locations have opened, including ones in the area around Los Angeles, Houston, Washington, D.C., and Philadelphia.
In February, WWD was the first to report that Savage x Fenty was going to open a flagship store in west Brooklyn, New York, near the Barclays Center.
The best things from the Savage x Fenty Pride Collection 2022, according to us.
The price of the Carnival Mesh Cami is $39.95.
The Monogram Voile Sleep Shirt, which costs $64.95, is sold in stores.
Tagged with the Savage Lace Slip, which costs $49.95.
The Show Your Colors Seamless Teddy, which costs $49.94, is a good example.
Monogram Voile Sleep Pant, which costs $59.95, is a good example.
The Show Your Colors Seamless Catsuit, which costs $74.95, is a good example.
Tagged with the Savage Lace Garter Belt, which costs $32.95.
Tagged with the Savage Lace Catsuit, which costs $89.95
The Forever Savage Plunge Teddy, which costs $59.95, is a good example.
For $99.95, you can buy a Carnival Satin Smoking Jacket.
The Carnival Playsuit, which costs $59.95, is for sale.
For $84.95 you can buy a Carnival Tricot Teddy.